HERO founders token ICO

(This is not financial advice nor an endorsement of services. The author does not accept any responsibility for the accuracy of what is written here. To put it plainly, consider it fiction.)

This refers to this https://herotoken.io/ proposal,  November 9th, 2017.

Today Mr. Positive Blue and Mr. Negative Red meet Mrs. Inquisitive Brown to analyse the HERO Coin offering. Mr Neutral Black has made a through reading of the document. 


- So... what is all this about?

- It is one of the vaguest documents I have ever read! 

- Well, this is written in "Asian Style".

- What do you mean?

- There is plenty that has to be read between the lines.
- So, that would be NEGATIVE, there is lots of speculation and unclear terms in the White Paper.

- It is also a BUSINESS PLAN not a WHITE PAPER as it does discuss a business and not a technological innovation based in scientific research. 

- Is that good or bad? 

- It is good, because when you are proposing a business that does not require much math YOU DO NOT NEED A WHITE PAPER, BUT A BUSINESS PLAN... but let's see what Mr. Black says.

- This business is about LENDING. It's target market is mainly the Philippines.
- An why would they choose the Philippines for this?
- That does not sound like a rich country at all!

- However, THIS PROJECT IS ABOUT LENDING to people who do not have access to a regular banking system. The project speaks about lending to all types of business, prioritising business, but addressing also mortgages, personal credit and the rest of the usual services.- So, on the positive side THEY ADDRESS A LARGE UNNATENDED MARKET.

- I observe that they also have an already running business.

- The White Paper says this project is linked to an existing chain of pawn shops: Pawn Hero.
-That would be POSITIVE, team members and advisor have already running business.

- But, if I put money into the ICO where does it go?
- They propose to create a foundation, non-profit and audited that will develop the products and services. YOU WILL BE GIVING YOUR MONEY TO A FOUNDATION to be created (even that is written as "if" in the paper). 

- And what do I get in return?
- Unsurprisingly... you get a Hero Token. It does give you preferential access to future investments at a discount.

- So I am kind of buying a membership to an investment club.

- Well, I kind of have at the moment plenty of opportunities of investment that do not require a third party involved and I CANNOT SEE A ROADMAP in the proposal.

- Not everyone in the world has the opportunity to invest like you.

- So would you recommend this ICO? 

- AS A BUSINESS, IT IS BLURRY. I WOULD NOT INVEST DUE TO INSUFFICIENT INFORMATION AND LACK OF A CLEAR ROADMAP. This does not mean that could go over ICO price in the short term, depending on the hype.